Melody

You might feel like you need to be present on every social media network, but between posting new content, answering emails, and a billion other tasks, how do you find the time? 

If time is limited and you don’t have a social media manager at your disposal, a better strategy is to focus your energy on growing your audience on one platform. This will help you stay consistent, expend less energy and time, and grow faster.

Think of it this way: if you have a few thousand followers on one platform, you’ll gain more traction than a few hundred followers on three platforms. Once you get your following to a decent size, it’ll be easier to expand your audience on the second network, third network, and so on.

So which platform should you choose? Here are some tips to consider.

Where Your Audience Hangs Out

These don’t just include places where you have followers, but where people are actively using and searching on the platform. Having a lot of followers may seem nice, but if they aren’t active, they won’t help you grow!

First, consider your target audience. If you’ve already created a reader persona, you can use that. If not, think about the following:

• What age is your ideal audience?
• Where do they live?
• Income level?
• Education level?
• What type of work do they do?
• What do they value?
• What do they enjoy?
• What problems can you solve for them?

Of course, you can have more than one persona type you want to target. 

Then, you can research different social platforms to check out their demographics. Here’s an overview of key demographics of several platforms to get you started. Pick one that aligns best with your audience. 

If you already have a presence on any platforms, check out the analytics for each one. You’ll be able to see demographics like age, gender, location, interests, and other key information of people engaging with your profile. 

See if the users actually visiting your social media are the same as your target audience. If not, maybe you can try a different platform that will appeal more to your ideal audience. 

What You Want to Accomplish

Ask yourself what you’re trying to achieve by being on a particular platform. It could be a number of things:

• Spreading awareness of your brand
• Finding new customers
• Engaging with customers
• Connecting with other brands you want to work with
• Sales or lead generation
• Gaining subscribers 
• Growing site traffic
• Increase media mentions
• Build your own community 

Again, don’t feel overwhelmed by the thought of having to tick off all of these items. Pick a few to start with. Choosing a couple goals will guide you on choosing the best social media platform to accomplish these items.

Check Out Competition

To find some of the competitors in your niche, search for your target keywords on that platform and look at what profiles pop up. For each competitor, take note of a few things:

• Who their followers are (use this list to locate both potential audience you want to attract and other competitors!)
• Who’s interacting with their content
• What are they posting and who is the content targeted at
• How much they engage with followers
• How active they are on that platform

You can also see who their top followers are and use that to find other competitors (or even potential audience you want to attract!).

What Type of Media to Focus On

Of course, choosing a platform depends on the form of media you primarily want to post. 

Do you have a product that’s easy to promote with images? Pinterest and Instagram are perfect. 

Maybe your service or product isn’t as aesthetically inclined, but you have a great message to share and you love to engage with your followers? Facebook is where it’s at.

If your product or service is easy to share through video, or you’re someone who is comfortable in front of a camera, go for YouTube.

Maybe your content isn’t image heavy, but you’re good with words and want to interact frequently with your audience. Or maybe your industry is evolving very quickly and you need to post a lot of updates. Twitter is an easy way to get those short and sweet messages out there without spending a lot of time.

Make a List

After you’ve figured out everything above, make a list of the platforms and organize them in order of your top choice to your lowest priority. Start by focusing on your top platform, then move down the list one by one. Remember, you don’t have to be everywhere at once. Growing your presence takes time, and that’s okay! 

Once you’re on multiple platforms, you might feel like managing them all is overwhelming. This is one reason why Community Sharer exists! We designed this app to make your life easier and save you time from managing your social media. We automatically share new content to any platforms you connect to Community Sharer, with no extra work from you! Doesn’t get any easier than that. Join our community and see how simple it is to use!

Churning out new content is hard, especially if your business has been around for a while. You’ve probably amassed quite a bit of content and might feel like you’re stumped on ideas. 

Consistency is the key to making sure you never run out of content. Here are some tips to help you set up a reliable approach to creating new content.

Review Your Existing Content

Auditing your content helps uncover areas that are lacking and can spark new ideas.

• First, create a spreadsheet and add categories of topics you’d like to cover. 
• Review the content already up on your site, and organize each post into the appropriate category on your spreadsheet. You may find some content that isn’t relevant anymore. You can file these under posts to be hidden or removed later. 
• Once you’ve organized all the posts, you can easily find gaps in your existing content. 
• Next, add spots on your spreadsheet for shares, page views, and other relevant metrics. This allows you to organize the posts based on performance. See which posts are performing well and which ones need improvement (including those that should be combined with other posts or rewritten with updated information). 
• You can edit and republish the older posts to get some fresh content on your site without the work of creating a brand new post!

This step sounds tedious, but it’s worth the investment!

Who Your Readers Are and What They Want

There’s what you think readers want and what readers actually want. Instead of guessing, do a little brainstorming and research. 

• First, figure out your target audience. If you haven’t done this exercise before, put together a reader persona. The reader persona includes the demographics, interests, lifestyle, and career of your ideal reader. Here’s a detailed guide to get you started.
• Once you have the reader persona, use it as a guide for every piece of content you write. Ask yourself, what fascinates them, and what frustrates them? Address both of these areas.
• Your reader persona should grow with your website. Incorporate feedback and questions from your readers. Regularly check forums, Google, and other sources to see if there are new trends your reader persona may be interested in.

At the end of the day, if you can address readers’ pain points and interests, you’ll have attractive content on your hands.

Just Ask!

This one is straightforward. Your readers can be an awesome source of ideas, and you are guaranteed to have someone interested in the content!

Make it a point to survey your audience consistently but don’t make it tedious. Depending on the platform you’re using, consider asking a few questions at a time rather than sending a long survey (unless you can offer some incentive for taking the survey like a free download). Most people won’t bother with a lengthy survey.

Some ways you can survey your readers:

• Email newsletters are easy. Just ask your readers to reply directly to the email with their response. Some email service providers (like ConvertKit) allow you to create surveys that can be inserted into your email.
• On Instagram, you can ask readers for a response by commenting on your post or direct messaging you. Or, a fun way to conduct a poll is to use the Questions sticker in Instagram Stories.
• Google Forms is perfect for longer surveys. They look nice and are easy to customize.
• Facebook allows you to add a poll to your business Page. Polls are a great way to establish a relationship with your audience!

Narrow Your Niche

Focus on a hyper-niche to attract readers looking for very specific content they can’t find elsewhere. Not to mention, you’ll be much more likely to rank higher in search results for that specialized topic than if you went with a broader, general topic.

• Create a list of subtopics that branch off from your main (broad) topic. For example, if your topic is saving money, your list can focus on saving money for different groups of people. You could include subtopics like saving money when you have kids, saving money when you’re paying off student loans, or saving money while in between jobs. Again, this is where your reader persona comes in handy. Focus on your target audience and branch out from there.
• Next, research to ensure that people are actively looking for content in this area. Look on forums to see what questions people are asking. Check YouTube, Facebook groups, and other social media to see if there is any buzz. 
• If it’s relevant, you can see if anyone is offering services or products related to your niche. It helps to know if there is some existing demand.

There’s Always Fresh Content to Be Discovered

Hopefully, these tips help you discover new content ideas! Having an ongoing list of topics can get you out of a jam when you need to post content ASAP but are suffering from writer’s block. You’ll never run out of topics again!

We’re all guilty of wanting to do this sometimes: throw some words together, slap on a few hashtags, and hit “post” without much more thought—just to stay active on social media. But your audience is savvy. They’ll notice if your content seems like an afterthought.

Make sure your content has everything it needs to be successful and most of all, valuable to your audience. Here’s a checklist that you can refer to every time you create new content. Don’t publish your post before going through this list!

Your Social Media Post Checklist

1. Always proofread! Using a basic spell check function is not enough, since it can miss other errors like grammar, sentence structure, wrong word choice, etc. Tools like Grammarly are great, but you should always read your content over yourself.
2. Edit your content for tone and voice. How do you want to come across to your readers? Encouraging and positive? Personal and sensitive? Make sure the content makes sense, especially if you edited and added text here and there.
3. Fact check. If you’re quoting any stats or claims, make sure they’re accurate. 
4. Give credit. If you’re referencing someone else’s quote or work, make sure you’re crediting the correct source. Even famous quotes are often attributed to the wrong person! 
5. Obtain permission. If you’re using images, lyrics, or other work from someone else, it’s best to ask permission if you’re not sure whether you can use them on your site or social media (especially if it’s not for personal or educational use).
6. Make sure all the links work. Check each link by clicking on it to verify you don’t have any broken or old links. Also consider whether the link leads to a sales page or something else that may turn off your readers.
7. Check for potentially offensive content. Even if you mean something as a joke, think twice before posting it. Topics on race, ethnicity, religion, and gender are sensitive areas. If you’re unsure, do some research on the topic first or ask a more knowledgeable source on the topic. If in doubt, don’t post it.
8. Check keywords and hashtags. Make sure you’re using the appropriate keywords and hashtags, and don’t overstuff your post with them. 
9. Consider when you’re posting. This is especially true if your post is time-sensitive. If you’re posting about a trending topic after the buzz has died down, you’ll look like you’re late to the party. There may also be times where it’s inappropriate to post something (such as when people stopped posting on Blackout Tuesday to show support for the Black Lives Matter movement). Make sure you’re aware of these trends.
10. Know if your post is the right length. Having the right post length can increase your engagement significantly. Here’s a guide on the best post lengths for each social media platform.
11. Be aware of how often you’re posting. If you’ve already posted several times in the same day, don’t spam your readers’ feed. Better yet, use scheduling apps to schedule your post at exactly the right time. Check out this post to see how often you should be posting.
12. Optimize visual content. Images and videos are what attract people’s attention. Make sure images and videos are high-resolution (not blurry)! Use design apps like Canva to make your life easier. Don’t forget to also test the audio on your video to make sure it’s working.
13. Don’t forget a call to action. Make sure it’s clear what you want the reader to do after reading your post, whether it’s clicking a link or subscribing to an email list.
14. Re-read your post! Give your post one last look before hitting that publish button. After you publish, check out your post to make sure it looks how you want it to.

Need More Content?

Of course, it’s tough to come up with all new content on a regular basis. Sometimes, you just want quality content to share without spending a ton of time curating it. Community Sharer’s got your back. Our app automatically searches for new content from your favorite sites, which you can add to individual “communities” you create. We’ll also add the content to your desired social media platforms. It’s all designed so your feed can run on auto-pilot!

Your social media presence is an extension of you and your business/brand/blog. You’ll want to make sure your posts are sending the right message to your audience, that your content is top quality, and that the posts are optimized for each social media platform. Before you hit that “post” button, run through this checklist of do’s and don’ts to make sure you don’t end up with a post you might need to delete later!

Do’s of Posting on Social Media

Your social media etiquette can earn you lots of new followers, friends, and traffic if you approach it correctly. Of course, this shouldn’t be your only motivation for posting, but if you’re taking the time to put out valuable content, the rest follows.

1. Think about your message

You want each post to be a true reflection of yourself or your business, but you also want to think about how your viewers will perceive your post. If you want to post about a trending topic, check hashtags or other posts to make sure you’re not saying something people may think is insensitive.

2. Use images in your posts

Surveys find that users are most likely to share content in the form of an image as opposed to videos/live videos or written content. Posts with images are also ten times more likely to receive engagement. So don’t forget to add an eye-catching image!

3. Deliver value

Value comes in many forms. Generally, you want to go for something helpful (motivating the reader to do or learn something) or entertaining (evoking some emotion such as joy or surprise). If you can do one or both of these things, your audience will be more likely to interact with the content and share it with others.

4. Consider your tone

Having a consistent tone throughout all of your posts helps to reinforce your brand. Maybe humor and sarcasm is your thing. Maybe you want to be relatable and inspiring. Whatever it is, keep it consistent. Being positive and upbeat never hurts, either!

5. Check spelling and grammar

Even a short, two-sentence Tweet should be spellchecked! We all make mistakes, but this one is easy to fix. You can even run your text through writing tools such as Grammarly to easily pick up errors.

6. Credit others for their content

If you have a cool photo or quote, tag the person it came from. They’ll appreciate the shoutout and who knows, it could lead to a great new relationship or collaboration!

7. Interact with your audience

Put the “social” in social media and don’t ignore messages, comments, and questions! Your followers will remember if you never replied to their question and may not be loyal when another competitor comes along. Take the time to interact and you will be rewarded. Even a quick “thanks for your comment!” goes a long way. 

Don’ts of Posting on Social Media

And then there are things you probably shouldn’t do on social media unless you want to start losing your audience! Here are some things to avoid.

1. Avoid sharing very strong opinions

Some topics (such as politics) may be better left for a smaller, private audience. If you want to share an opinion about controversial topics, consider whether you might regret the post in a day, a week, or a month.

2. Don’t let emotions get in the way

If you find yourself getting very heated over a topic and want to rant to your followers, pause for a moment, and ask yourself if you’re letting emotions get in the way. If so, wait until you’ve cleared your head to post.

3. Don’t stuff hashtags and keywords

Focus on writing text that actually makes sense and is easy to read. Add in a few select keywords and hashtags afterward, if they fit in with the text. Don’t force anything that sounds unnatural. 

4. Don’t spam people’s feeds

Being consistent with posting is one thing, but spamming your followers’ feed is not good practice. Keep in mind what time you post and how often. As far as when to post, you’ll want to check your analytics to see when your target audience is online (morning, weekends, etc). 

Here are general guidelines on how often to post on different platforms: 

• Twitter: experts recommend anything from 3 to 30 times a day. Another rule of thumb is to post no more than once per hour.
• Facebook: 1-2 times a day
• Instagram: 1-3 times a day
• LinkedIn: once a day on weekdays
• YouTube: set a consistent schedule such as a new video every Thursday. That way, your followers will know when to expect new content on your channel.

Keeping track of what to post and when to post can be overwhelming. You’re busy keeping up with all the other aspects of running your brand, so who’s got the time?

With Community Sharer, posting to social media is automated—it doesn’t get any easier! First, fill your community with fellow bloggers and entrepreneurs that align with your interests. Community Sharer automatically searches for any new content from them and shares it on your social media!

You can set the maximum number of posts per day so you don’t saturate your followers’ feed with content. You can also choose to turn on automatic sharing, or set your profile to manually approve each new post before it’s shared.

When you genuinely care about your audience and giving them the best content, it shows. Helping people without necessarily expecting anything in return is the best way to build trust and to keep them coming back!

An online community is a group with shared interests on any topic you can imagine, whether it’s personal finance, sewing, or pet photography. These communities exist on forums, social media, or an actual website. Your community is the perfect place to share advice or just chat about relevant topics, but it’s also a great way to find and share content. It’s a no-brainer since you already know the content matches your area of interest. 

Also, if you share stuff from your community friends, it’s mutually beneficial. Their content gets more exposure, you have more content to share without having to create your own, and your friends will be more likely to share your stuff in return!

So how do you find the best content from your community? Here’s a guide to get you started.

Find The Right Members

If you want to find great content in your community, first you need to attract the right members to your clan! Look for experts in your niche who can add real value to the community. 

The hard part can be getting people interested in joining. Here are some ways to grow your community:

• Invite new people. Sounds obvious, right? However, you should take the time to build a relationship with them first and even offer them some freebies. This could be free advice, one of your ebooks, or a personalized group within your community exclusively for their readers.
• Ask existing members to invite their friends. You can offer some incentives if they get a certain amount of friends to join as a motivator. 
• See if any members are willing to be recruiters. The best promoters of your community are members who already love it!
• Interview a community member or ask them for a quote for your article. They’ll be more likely to ask their friends to check out the content and share it.

Find The Right Content

Now that you’ve got some new members, here’s how to find and share the best content from your community. These are some awesome tools to get you going!

Mention

Mention allows you to monitor over 1 billion sources such as blogs, forums, news sites, etc. Specifically, you can monitor relevant topics and also use the results to find new community members, along with other topics those members might be interested in.

Facebook Groups and Pages

Most Facebook Groups are targeted at a specific niche, so chances are the members of these groups would also be interested in your community of the same niche. You can also look for content that members are sharing within these groups. You can also follow Facebook Pages of top bloggers in your niche so you’ll know when they share new content.

Reddit

Reddit contains tons of niche communities, called subreddits. These subreddit communities are moderated by members and have set rules, which helps ensure the content is relevant and useful. Within any subreddit, you can sort content by top, hot, new, and rising content, which makes your search much easier.

BuzzSumo

BuzzSumo allows you to easily find top content when you search for specific keywords relevant to your community. The app shows you which posts have the most Facebook engagement, Twitter shares, Pinterest shares, etc. You can also view backlinks from other blogs to that post.

Community Sharer

Community Sharer automates sharing the best content from your community. All you need to do is have community members add their sites. Every few hours, Community Sharer automatically checks all the sites in your community for new posts and adds them to your Twitter, Facebook, or Pinterest feed. Doesn’t get any easier than that!

Share the Best Stuff 

Sharing great content from your community is a win-win! Your members will appreciate getting more exposure and in turn, they’ll spread the word about your site. You’ll have high-quality content to share on your site without having to put the hard work in creating it yourself. So let’s get sharing!

Finding high-quality social media content to share with your audience requires a few things—time, practice, and a bit of strategy. If the average person has an attention span of only 8 seconds, you don’t have much time to capture your audience’s interest. That means your feed needs to be super engaging!

So how do you weed through the enormous amount of content out there to find top-notch stuff? Here’s a guide on how to curate the best content to share with your community, including what to look for and where to find the content.

Provide Super Useful Content

Maybe you read a personal finance blog post that helped you save $200 on your bills. Maybe you found a diet regimen that works better than the 10 other plans you’ve tried, and you’ve already lost 5 pounds. Don’t you think someone else out there might benefit from this content too? If you’d want to see it on your own social media feeds, others would too.

One of Neil Patel’s philosophies for creating awesome content is, “If you don’t have anything useful to say, then don’t say it at all.” You can apply this idea to finding content too. If it’s not clear how you can benefit from the content, don’t share it.

Get a Reaction

This is the kind of content that evokes a powerful emotional response. Have you ever sent someone a post that made them go, “Whoa, crazy!”?

There are many ways people can react to something. They might be excited, scared, disgusted, angry, sad, or incredulous. However, one of the most powerful emotions in social media marketing is happiness. According to Business Insider, a recent study found that “content that has a positive emotional narrative was shared more often than content with a negative one.” 

The takeaway is that people inherently want to feel good and be happy. Consider this the next time you’re combing your feeds for shareable material!

Post the Most Relevant Stuff

Be conscious of when you share the content, especially if your niche tends to be seasonal (for example, DIY or home decor trends revolve around seasons and holidays). This is why staying up-to-date with trends in your niche is super important. 

Make sure you’re not sharing something on how to save money during Christmas while it’s still summer!

Social Media = Sharing

Whether the content is really useful or extremely compelling, social media thrives on sharing the content with others. Just think of Marie Kondo asking you, “Does this spark joy?” If you can’t wait to message or email your friend about something, it’s probably worth sharing with your community.

To get some inspiration, look through the social media posts you’ve already shared with friends and colleagues on Facebook, Twitter, Instagram, whatever platform floats your boat. Why did you share that particular content? If you felt compelled to hit that “share” button, there must have been a specific reason. Figure out the “why” and try to replicate that in every piece of content you share.

Where to Find High-Quality Content

Now that you know what to look for, where can you go to find it? One strategy is to use platforms you’re already on to look for great content. Here’s a list, along with some tips and tricks, to get you started.

1. Twitter

Of course, sharing relevant stuff from people you follow on Twitter can be a great way to find content. But you can also use Twitter as a search engine to help you find targeted content in your niche. 

Twitter’s advanced search options allow you to search by hashtag, mentions of specific usernames, exact phrases, and more. You can even save these search options for quick access later. 

2. Pinterest

Pinterest is the ultimate visual search engine. If your niche contains a lot of visual content, Pinterest is a powerful tool you can harness. 

If you don’t already, upgrade your account to a Pinterest Business account. You’ll get access to Pinterest analytics, including the ability to see what content you’ve pinned is a top performer. You can also use a third-party application like Tailwind for more detailed analytics.

3. Google Alerts and Google Trends

You can set up Google Alerts to email you anytime content on your desired topic or keyword is published online. You can customize your settings to receive “only the best results” to help you filter out content.

Google Trends shows you what people in all parts of the world are searching for. You can see what keywords are trending and use that as a starting point, or search for your target keywords to view who’s interested at a given time or in a particular location.

4. Content Aggregators

Sites such as Reddit, Bloglovin, Feedly, or other content aggregators are an easy place to find a lot of awesome content from many sites, all in one place. On Reddit, you can find a community for just about any topic you want. It’s a treasure trove of content waiting for you, if you’re willing to dive in and sift through everything! 

Bloglovin particularly great if your niche is in fashion, beauty, lifestyle, home design, and DIY projects. You can discover a ton of great content in these categories and find new blogs to follow.

Feedly is a news aggregator that allows you to easily organize and read about the latest news in your industry. The sophisticated AI learns what content you want more of and what content you don’t want, resulting in a highly customized feed.

5. BuzzSumo 

BuzzSumo has many awesome features such as Content Discovery and Content Research. You can browse trending topics, find new topics and content, and search forum posts (Quora, Reddit, Amazon, etc.) to see what your audience is asking about.

6. Email Newsletters 

Sign up for emails from other blogs in your niche, including potential competitors and top blogs. You can search Google for “top X blogs” or “top X sites” (X equals your niche) to find lists of the best blogs. You can also use keyword research tools like Ubersuggest to see what sites rank at the top for that particular keyword. 

Then, check out their sites to see what content is popular, and subscribe to their newsletter to get the latest updates. Chances are, they’ll be among the first to post about hot topics.

7. YouTube

Don’t forget about curating video content! The nice thing about YouTube is, once you search for and find a video that fits what you’re looking for, YouTube automatically populates your account with related videos that you can also use for content.

8. Instagram

Naturally, Instagram is the place to find visually-stunning content to share. One strategy is to do some hashtag research. Compile a list of the most relevant hashtags and make sure to follow them on Instagram. Also research other blogs and brands that are in your industry and follow them on Instagram. 

Besides beautiful photos, Instagram is also a great place to curate inspirational quotes, tutorials (including videos), cool stories, etc. Just make sure to credit your source properly.

9. Pocket

Pocket is a handy app that allows you to save interesting articles you want to read later. You can create custom categories to organize the content and even highlight key passages you want to remember. Once you save some articles, Pocket generates a list of recommended articles related to your interests.

10.  Facebook

Of course, there’s Facebook. Finding shareable content can be as simple as asking your Facebook followers or fellow group members what they like to see, and where they find their favorite content. You can also check out all of the sections under “Explore” to find the top Facebook Group categories, top Pages suggestions, popular videos, etc.

How to Share Content

Now that you have your content, what’s the best way to share it? Here’s an overview on sharing across different social media platforms:

Community Sharer

Community Sharer is an awesome way to automate your sharing, saving you tons of time. Use Community Sharer to collect a variety of top content from your niche and automatically look for new posts from your favorite sites. Basically your own social media curator on autopilot!

You can create multiple “communities,” each with their own homepage and members. You can allow members to add to the community feed and they can invite others to join.

Twitter

Many people use Twitter to catch up on the latest news, and typically check their account multiple times a day. Twitter is one of those platforms where it’s okay to post multiple times a day without being spammy. 

Use Twitter to update your followers on breaking news and recent trends in your industry. To keep it interesting, don’t just post text. Try adding links, images, animations, or even videos to see what works best for your account.

Facebook

If you haven’t tried videos and live videos on your Facebook Page, it might be time to start! Videos are more engaging than images and text in many cases. If you’re not looking to get in front of a camera, try creating your own animated videos. Apps like Moovly and Animaker make it easy to get started. You can also launch your YouTube channel with all these awesome videos you’re making!

Instagram

Again, visually-pleasing, high-quality images are king on Instagram. But you don’t have to stress if you’re not the best photographer. The great thing about social media is that you don’t have to rely on yourself to create all of the content. Use the tips above to curate your content. 

If you’re sharing quotes or stories, you can create eye-catching graphics to go with the text. If you’re not a graphic design whiz, Canva is a powerful tool that allows anyone to design beautiful graphics in no time.

Pinterest 

This is another platform that relies heavily on images, although the images you want to use can be quite different from Instagram.

Beautiful photos are still great on Pinterest, particularly for things like home design inspiration or food, but you also want to focus on images with text. Look for images with enough text to get you interested in clicking on the link. Too much text might turn people off because the pinned image tends to be hard to read unless you click to enlarge it.

Infographics are popular on Pinterest because they contain easily digestible information in one little image. You can search for keywords like, “how to save money” or “tips on cleaning your home” to see what infographics pop up. 

Start Sharing

So there you have it! How to find interesting content that engages your audience, where to find that content, and how to share it. 

There’s so much information on our feed these days, there’s no room for junk content to clutter it up. Do your audience a favor and don’t clutter theirs up, either. They’ll appreciate you as a curator and continue following you for the latest and greatest content.