Your social media presence is an extension of you and your business/brand/blog. You’ll want to make sure your posts are sending the right message to your audience, that your content is top quality, and that the posts are optimized for each social media platform. Before you hit that “post” button, run through this checklist of do’s and don’ts to make sure you don’t end up with a post you might need to delete later!
Do’s of Posting on Social Media
Your social media etiquette can earn you lots of new followers, friends, and traffic if you approach it correctly. Of course, this shouldn’t be your only motivation for posting, but if you’re taking the time to put out valuable content, the rest follows.
- Think about your message
You want each post to be a true reflection of yourself or your business, but you also want to think about how your viewers will perceive your post. If you want to post about a trending topic, check hashtags or other posts to make sure you’re not saying something people may think is insensitive.
- Use images in your posts
Surveys find that users are most likely to share content in the form of an image as opposed to videos/live videos or written content. Posts with images are also ten times more likely to receive engagement. So don’t forget to add an eye-catching image!
- Deliver value
Value comes in many forms. Generally, you want to go for something helpful (motivating the reader to do or learn something) or entertaining (evoking some emotion such as joy or surprise). If you can do one or both of these things, your audience will be more likely to interact with the content and share it with others.
- Consider your tone
Having a consistent tone throughout all of your posts helps to reinforce your brand. Maybe humor and sarcasm is your thing. Maybe you want to be relatable and inspiring. Whatever it is, keep it consistent. Being positive and upbeat never hurts, either!
- Check spelling and grammar
Even a short, two-sentence Tweet should be spellchecked! We all make mistakes, but this one is easy to fix. You can even run your text through writing tools such as Grammarly to easily pick up errors.
- Credit others for their content
If you have a cool photo or quote, tag the person it came from. They’ll appreciate the shoutout and who knows, it could lead to a great new relationship or collaboration!
- Interact with your audience
Put the “social” in social media and don’t ignore messages, comments, and questions! Your followers will remember if you never replied to their question and may not be loyal when another competitor comes along. Take the time to interact and you will be rewarded. Even a quick “thanks for your comment!” goes a long way.
Don’ts of Posting on Social Media
And then there are things you probably shouldn’t do on social media unless you want to start losing your audience! Here are some things to avoid.
- Avoid sharing very strong opinions
Some topics (such as politics) may be better left for a smaller, private audience. If you want to share an opinion about controversial topics, consider whether you might regret the post in a day, a week, or a month.
- Don’t let emotions get in the way
If you find yourself getting very heated over a topic and want to rant to your followers, pause for a moment, and ask yourself if you’re letting emotions get in the way. If so, wait until you’ve cleared your head to post.
- Don’t stuff hashtags and keywords
Focus on writing text that actually makes sense and is easy to read. Add in a few select keywords and hashtags afterward, if they fit in with the text. Don’t force anything that sounds unnatural.
- Don’t spam people’s feeds
Being consistent with posting is one thing, but spamming your followers’ feed is not good practice. Keep in mind what time you post and how often. As far as when to post, you’ll want to check your analytics to see when your target audience is online (morning, weekends, etc).
Here are general guidelines on how often to post on different platforms:
- Twitter: experts recommend anything from 3 to 30 times a day. Another rule of thumb is to post no more than once per hour.
- Facebook: 1-2 times a day
- Instagram: 1-3 times a day
- LinkedIn: once a day on weekdays
- YouTube: set a consistent schedule such as a new video every Thursday. That way, your followers will know when to expect new content on your channel.
Keeping track of what to post and when to post can be overwhelming. You’re busy keeping up with all the other aspects of running your brand, so who’s got the time?
With Community Sharer, posting to social media is automated—it doesn’t get any easier! First, fill your community with fellow bloggers and entrepreneurs that align with your interests. Community Sharer automatically searches for any new content from them and shares it on your social media!
You can set the maximum number of posts per day so you don’t saturate your followers’ feed with content. You can also choose to turn on automatic sharing, or set your profile to manually approve each new post before it’s shared.
When you genuinely care about your audience and giving them the best content, it shows. Helping people without necessarily expecting anything in return is the best way to build trust and to keep them coming back!